Omdia has printed its newest smartphone market report. The analysis agency estimated an 11.6% year-on-year (YoY) improve in cargo quantity in Q1 2024. The full shipments crossed 300 million models, exhibiting indicators of an industry-wide restoration in gross sales. Smartphone gross sales had been low between 2021 and 2023 on account of numerous elements.
The smartphone {industry} is recovering after a chronic interval of stagnation
In line with Omdia, 300.4 million smartphones had been shipped globally within the first quarter of 2024. The determine is usually consistent with what different analysis corporations estimated. Canalys lately reported a ten% YoY cargo improve, reaching 296.2 million models. Sadly, the highest two smartphone manufacturers couldn’t benefit from this {industry} restoration. Whereas Samsung had a flat line, Apple’s shipments declined 11.5% from the identical interval final yr.
Samsung shipped 60.4 million Android-powered Galaxy telephones in Q1 2024, simply over the 60.3 million it shipped a yr in the past. Nonetheless, its market share dropped from 22% to twenty% as a result of the general market grew throughout this era. Issues look worse for Apple. It shipped 50.7 million iPhones this previous quarter, down from the 57.3 million shipments in Q1 2023. Successfully, its market share declined from 21% to 17%. This helped Xiaomi shut the hole with Apple.
Omdia’s estimates present the Chinese language agency shipped 33.8% extra telephones within the first three months of 2024, reaching 40.8 million models. With a market share of 14%, it’s now simply three proportion factors behind Apple. The hole was ten proportion factors firstly of 2023 when Xiaomi shipped solely 30.5 million telephones. This may also need to do with Apple’s seasonality, although. iPhone gross sales are normally low within the first quarter and the best within the final quarter.
Transsion, which makes telephones beneath Tecno, Itel, and Infinix manufacturers, loved the largest cargo development of 111.5% in Q1 2024. This helped it leapfrog Oppo (together with OnePlus) and Vivo into the fourth spot. The three corporations shipped 27.5 million, 25 million, and 23 million smartphones throughout this era. Oppo’s shipments declined 5.7% whereas Vivo registered a 7.5% cargo development to return nearer to its compatriot on the worldwide chart.
Huawei is on the rise
Just a few years in the past, Huawei was threatening to take the smartphone crown from Samsung. Nonetheless, the US commerce sanctions paralyzed it. The corporate is now a shadow of itself however rising quickly. Working solely in its dwelling nation China, Huawei shipped 13.1 million smartphones in Q1 2024, up a staggering 104.7% from 6.4 million models final yr. It’s now the eighth largest smartphone firm globally, sitting behind Honor, a Huawei spin-off.
Motorola and Realme make up the highest ten smartphone corporations within the first quarter of 2024. These corporations shipped 13 million and 10.1 million units, respectively. Each grew at an similar tempo of round 23%. Omdia expects the smartphone {industry} to proceed on its restoration path for the remainder of the yr, although the expansion could decelerate within the second half. The market might even see polarization in low-end and premium segments, so some corporations could disproportionately profit from this development.
