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D2C vogue model Bewakoof has launched a curated market welcoming enjoyable, expressive and distinctive manufacturers like themselves. 

The model has signed up over 150 manufacturers like Chumbak, Mad Over Print, Brown Mocha, Fugazee, Peri Pai, Combating Fame, City Estilo, HueTrap, Model Quotient, Dilinger, Smugglerz, Clovia, Noise, Boat, Campus Sutra, Ustraa, Distinction of Opinion and plenty of extra. 

Bewakoof goals to generate Rs 500 crore in model gross sales from {the marketplace} within the subsequent 12 months. {The marketplace} is stay with the style, innerwear, private audio, magnificence, and equipment classes. Bewakoof plans to launch residence decor in FY22. 

Prabhkiran Singh, Founder CEO, Bewakoof, says, “Bewakoof is partnering with different goofy hatke manufacturers to be our Humsafar with the target of providing our finish customers deep entry to curated enjoyable expressive model choices throughout vogue, residence, equipment, and sweetness. Our purpose is to turn out to be India’s largest platform for inventive merchandise.” 

“The D2C wave is birthing numerous very attention-grabbing alternate thrilling manufacturers however they don’t essentially get related visibility or are offered in the proper ambiance. Common marketplaces are very algorithmic price-driven generics. Our focus is manufacturers that talk to customers’ hearts and area of interest focussed at assembly unmet however essential gaps available in the market, ” he added.

The concept behind making a curated market got here from the truth that Bewakoof as a model stands for hatke merchandise that are expressive, distinctive, and believes in not taking issues too severely. Bewakoof goals to create a market for manufacturers with comparable ethos who need to get found by a buyer base that has a standpoint on issues and would not shrink back from sharing it with the World. Right here’s what our model companions are saying about getting listed and found on Bewakoof curated expressions market.

Nishant Bakliwal, Co-founder Brown Mocha, says, “{The marketplace} at helped us scale and attain our desired audience by permitting us to leverage their experience in logistics and advertising.”

Anurag Srivastava, Founder Mad Over Print, says, “Mad over print as a model attracts consumers who will not accept mediocrity and are mad about uber-cool printed merchandise. We observe transparency and concord within the market curated by Bewakoof. The vibe of MOP &Bewakoof matches on the good degree as each the manufacturers have recent cool concepts, help vocal for native and initially made in India.

Gaurav Khatri, Co-founder, Noise says, “This affiliation with will speed up our imaginative and prescient to achieve out to an increasing number of clients and supply them with the most effective of know-how. We now have at all times lived as much as our expectation of democratizing know-how and that is an extension of our dedication to our customers. As a model, believes in including lightheartedness to life via its self-expressive merchandise and enjoyable buying experiences and that’s what we as a model consider in. As each home-grown manufacturers, we perceive that this partnership will strengthen our place available in the market.

Vivek Gambhir, CEO boAt, says, “At boAt, now we have been constantly engaged on increasing our market share and product visibility throughout all fronts, offline and on-line. We’re completely happy to collaborate with a platform like that shares an identical model ethos on the subject of the product choices for our ever-dynamic customers. The partnership speaks for each the model’s millennial and Gen-Z viewers who’re at all times looking out for quirky but sturdy merchandise.” 

Rahul Anand, CEO Ustraa, “We’re constructing a males’s targeted grooming model, and coming collectively on Bewakoof’s curated market will additional permit us to construct this class, as it’ll open up new frontier throughout buyer segments., a curated and artistic market partnership shall assist in gaining a brand new buyer base.

Yogesh Kabra, Founder XYXX Innerwear, says, “Marketplaces have made aspirational merchandise and types promote like commodities. DTC manufacturers want illustration that places expertise and neighborhood as a precedence. Bewakoof helps us bridge this hole. They perceive youth and their requirement higher than every other model and therefore we’re actually excited to accomplice with them on the brand new market.”

The corporate plans to curate over 500 such manufacturers on {the marketplace} within the subsequent 12 months.


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