Based on market analysis agency Counterpoint, Apple’s gross sales in China declined 19.1% within the first quarter of 2024, resulting in a lack of market share and a shift within the rankings.
The largest beneficiary of Apple’s decline is Huawei. With a gross sales surge of almost 70%, Huawei captured 15.5% of the market share, putting it in fourth place. This comeback is attributed to the success of its 5G-capable Mate 60 collection and its enduring model repute in China.
The decline additionally noticed Apple’s place as the biggest model overtaken by each Vivo and Huawei spin-off Honor. Vivo secured 17.4% of the market share, whereas Honor took 16.1%, leaving Apple in third place.