Spotify reinventing it’s brand by moving into the Mobile Video industry .
This change is done in the right time where Mobile video is trending like crazy and the Tech company’s stake holders know what they are doing , as the mobile video industry and mobile ad is going to dominate the regular PC advertise .
To take advantage of these opportunities companies have to design their business model even if they move from an industry to another industry .
What I love about Spotify decisions is the company is not too proud to try something else when something is not working .
This is a very important quality for a leader or an entrepreneur , never be too proud to stop and try something else if it’s not really working .
The company is already have users whom never leave because they already have a good reputation and it won’t make it’s users to run away because of such as change .